LOVA’s new single “It’s Alright” strikes a balance between alt-pop intimacy and that warm, 90’s-tinged production that makes you want to roll the car windows down and let the air do its thing.
“It’s Alright” doesn’t settle for being “fine,” and that’s the whole point. It starts as if LOVA is speaking to a friend, the kind of conversation where you notice the cracks behind a “yeah, I’m okay.” But before long, she’s admitting those same habits to herself—smiling through sadness, mistaking survival for living. It’s vulnerable, yes, but also strangely empowering. Like the best pop songs, it’s catchy enough to hum and heavy enough to make you think twice.
The production leans into understated choices that actually amplify its emotional weight. Oskar Wildén’s hand is felt in the way the instrumentation leaves enough space for LOVA’s voice to really breathe. Her timbre carries a quiet punch, one that feels almost freak-folk in places but polished enough to slide into your radio summer playlist without you noticing the shift. There’s a 90’s influence shimmering underneath—something in the percussion and tone that reminds me of late-night MTV, where ballads met pop in unexpected ways.
I really like how the song wears its honesty. It doesn’t try to be a grand anthem or a teary ballad. It just exists in that middle ground we all know too well—the “I’m fine” moments that are neither crisis nor bliss. That’s where “It’s Alright” hits hardest, reminding us that settling doesn’t have to be the end of the story.
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Of course, none of this is surprising if you’ve followed LOVA’s career. From her debut EP “Scripted Reality” to her 2021 album “Grown-ish“, she’s always had a knack for threading sharp lyrics through irresistible pop hooks. With hundreds of millions of streams and a résumé that includes tours with Noah Kahan, LANY, and Lennon Stella, she’s already carved out her place among the most exciting voices in Swedish pop. And yet, “It’s Alright” feels like another level—not just a continuation, but a refinement of her sound, sharper and more assured than ever.
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