The Parade’s “Someday” is a soft shimmer of Swedish pop that slips into your day and refuses to leave.
“Someday” drifts in like sunlight spilling through lace curtains — unhurried, warm, and effortlessly magnetic. There’s a chill, feel-good energy running through it, the kind that makes you think of lazy afternoons in an Alentejo swimming pool, mojito in hand, the sun bending time into something gentler. The Parade’s mix of vintage pop charm and airy indietronica makes the track feel both timeless and undeniably now.
Felicia Morfelt’s vocals don’t just tell the story — they float through it, more like a breeze than a narrator, brushing over soft-edged synths and guitar lines with an ease that recalls The Sundays or a dreamier Cocteau Twins. It’s music that seems to understand the pleasure of just letting the day be, all the while giving you something subtly addictive to hum along to.
Behind the song’s easygoing feel lies the trio’s deep-rooted affection for pop history. You can hear it in the textures — the Rhodes warmth, the vintage guitar shimmer — and in the melodies, which feel hand-stitched from decades where the chorus was king and haircuts could make or break you. And yet, for all its nods to the past, “Someday” isn’t imitation; it’s the sound of a band completely comfortable in their own skin.
About The Parade:
Formed under circumstances equal parts poetic and improbable — a pub, a bullseye dart throw, and an a cappella rendition of “Song to the Siren” — The Parade are a Stockholm trio with a love letter to twisted pop running through their veins. Morfelt, Andersson (aka Zoo Brazil), and Edquist weave together influences from Doris to The Cardigans, with ghosts of ABBA’s Minimoog peeking through. Having previously graced the Dumont Dumont label, they’ve now signed with Nettwerk, bringing their textured, glacially-tinged pop to a wider audience.
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